Two years of building. Press kit, launch video, beta list of four thousand people. Tuesday morning the post went up. By Friday we had done three hundred dollars in revenue and eleven signups. I refreshed analytics for a month before admitting nobody was coming. The product was not bad. Nobody just wanted it.
We had data showing the original product was not working in month four. We pivoted in month fourteen. By then half the team had quit, the board had stopped returning emails, and the new direction needed money we no longer had a way to raise. The pivo...
We had what we thought was twelve months of runway. The CFO had been hiding a payroll miscalculation for two quarters. Real number was three months. We told the team on a Thursday. By Monday, half had already lined up interviews. I learned more about...
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